(207) 299-2702
79 Balsam Road, Bangor, ME 04401 USA
sandy@mainethrive.org

Why Are Reviews Important for your business?

Google reviews significantly influence customer decisions in several ways:

Influence of Google Reviews on Customer Decisions

Trust & Credibility

Google reviews play a pivotal role in building customer trust and influencing their decision-making process. When potential customers search for products or services, they often rely on reviews to gauge the quality and reliability of a business. Positive Google reviews can significantly enhance a business's credibility and reputation, showing that previous customers had satisfactory experiences

Social Proof

Google reviews act as social proof, providing potential customers with real-world signals of what people actually think about a business. This can significantly influence purchasing decisions. For instance, 76% of people trust online reviews as much as recommendations from family and friends, which certainly positively influences purchase decisions

Influencing Purchasing Decisions

Google reviews can directly influence purchasing decisions and lead to conversions. According to Google, 7 out of 10 customers visit a business or make a purchase depending on what they read about the business online. A high volume of authentic Google reviews about your business is more likely to drive customers to consider doing business with you

Impact on Sales

Studies show that, on average, customer reviews can generate an 18% increase in sales. Conversely, it is estimated that one negative review can cost a business about 30 customers

Online Visibility

Google reviews can also impact a business's online visibility. The number and quality of your Google reviews directly impact your website's position in the search results. This is true of both your local Map Pack listings and your site's general position in organic search results

First Point of Contact

Google reviews may be the first piece of information a potential client reads about a business. This means that some customers may not even visit a website before they decide to send a message, make a call, or visit the location. Some potential customers are only looking at reviews on Google before they reach out to businesses

Google reviews are a powerful tool that can significantly influence customer decisions, from building trust and credibility to directly impacting sales and conversions

 

How To Ask for Reviews (and get them quickly)

How To Get More Reviews

Here are some helpful tips to help you get more 5 Star reviews on Google, Face Book and Bing.

Reviews are a necessary part of your marketing. Navigating the process may be confusing. If you need help, we would be glad to help out.

If you found this information helpful, please leave us a review by clicking on the icon(s) below!  Thank You!
Asking in Person
Say something like “We really appreciate feedback from our customers because it helps people learn about us. Would you be willing to write an online review?”
on a thank you page
Some customers who land on your Thank You page will be buying a product for the second or third time. That’s why it’s important to ask because those people will be primed to leave you a review. If you don’t have a Thank You page, you can also ask for a review on a confirmation page or in a confirmation email.
From a Card
Not everybody is comfortable asking for a review in person. Whether you have a brick-and-mortar store or you’re shipping products to customers at home, including a card or a note on your receipt can encourage them to leave a review of your business.
You can use a tool like Canva to create and print message cards that ask customers for reviews. You can even put the URLs of your review pages to make it easy for customers to find them.
If you own a restaurant, another option is to give your patrons a comment card when you deliver their bill. While they’re not the same as a review on Yelp, you can aggregate the comments and feature the ratings on your website.
Receipts are another option. You can program your receipts to include a brief message at the bottom asking customers to write reviews.
Via Email
In some cases, sending an email may be the right way to ask for reviews.
My recommendation is to segment your list and send out emails accordingly. Getting too many reviews all at once may not be helpful, since there’s evidence to suggest that Google and Yelp may ding you if you have a massive influx of reviews.
text Message
Text messaging has become an increasingly popular form of marketing, and you can use it to ask for reviews too.
Text messages have nearly a 100% open rate. If you’re already sending text messages to your customers, then following up a purchase with a request for a review can be a great way to generate more reviews.
Since it’s a text message, it should be brief. You can try something like this:
We hope you’re happy with your purchase. Please leave a review on Google and let us know how we did!
Social Media
Facebook reviews are important for local businesses since many people use Facebook to search for businesses near them. You have the option of asking for reviews in a Facebook post or using a chatbot in Facebook Messenger to ask.
Keep in mind that you’ll still need to be careful about linking out to your Yelp pages from social media. You may link directly to your Google page.
If you decide to use a chatbot, you may want to consider setting up a survey directly within the chatbot if you want to collect reviews to post on your site. Otherwise, you can simply ask people to leave a review elsewhere.
One final note about reviews. While it might sound odd, customers are more likely to trust businesses that have some negative reviews. It’s not realistic for any company to get 5-star reviews across the board. That said, you should respond to negative reviews and do your best to make the customers who leave them happy.
Would you like one?
Award winning support

We’re here to help

Want help on getting more reviews? Get our Easy to use Reviews card and GET MORE REVIEWS!
Copyright 2024 Maine Thrive - All rights reserved.     
A Service of Smith Digital Solutions, LLC
79 Balsam Road, Bangor, ME 04401, USA
Click Here