Simply put a number of businesses share space on a 9 X 12 postcard with each having an ad to promote their business.  Most will craft an offer for a specific deal with a coupon to be redeemed by the recipient. Commonly, neighborhoods of single family homes in a target area of 10,000 upper income neighborhoods are selected for mailing.  It is cost efficient for most businesses where going alone would be out of the price range for most local businesses. Each business is exclusive so, there will be only one of a kind for each of the businesses on the card.  We reach our prospective customer base using print and we mail through the USPS EDDM.  Every Door Delivery Mail ensures that we reach the best neighborhoods. The digital aspect is that we create a digital Coupon that is delivered to those who opt-in within a minute or two via text and email. The coupon is redeemed at the participating business. Individuals may also select coupons from our digital directory and redeem them at the local business.  Coupons may only be redeemed once per resident unless the business wants them to be available for multiple purchases.  All coupons stipulate the terms of the offer, must be redeemed in the presence of the business and have an expiration date.  Coupons may not be combined with other offers.