What is the difference between a landing page and a website page?
Landing pages are focused on completing short-term sales objectives and are typically created to complement other campaigns. You’ll also find fewer links and specific Calls To Action (CTAs) on a landing page. A website provides visitors with several pages to explore the different products or services available, the company's mission & values, shipping policies, and more. Websites are also used for shoppers to finalize purchases from a cart or dome other service.